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It has been a long time coming, but my website has finally had (another) make-over, and new posts are coming soon. Why the long break? Unfortunately 2013 and 2014 did not leave me with a lot of time to post, working full-time (and long hours) every week, as well as completing my studies and graduating […]

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Speaker phone button
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This was originally posted on ewebmarketing.com.au. Google has finally released call forwarding for Australian AdWords advertisers. Originally only available for U.S., U.K., French, and German phone numbers, the move opens the door for businesses using call extensions to gather reporting data such as call duration, call start and end time, caller area code, and the […]

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home
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This was originally posted on ewebmarketing.com.au. Many Australian Google+ Business accounts have received an urgent e-mail from Google to update their Google+ Places listings, or risk having to validate their account again. The e-mails contain the subject line ‘Action Required: You have 3 weeks to save your Google Places Listing’ and read: Hello,  Due to changes […]

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Finding-Your-Keywords-in-a-Not-Provided-World
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This was originally posted on ewebmarketing.com.au. Since Google made all Google searches secure on September 23, 2013, “not provided” results in Google Analytics makes up a significant average of 80.14% keyword data. This figure is predicted by many in the SEO world to reach 100% in the near future. For many marketers, this means being […]

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search
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This was originally posted on ewebmarketing.com.au. If you are a seasoned marketer or looking to improve your SEO skills, using advanced search parameters is one way to improve speed and efficiency in your reporting. What are search parameters? Search parameters are strings of words or symbols that provide instructions for the Google search engine to […]

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Creating-Autocomplete-Forms-to-Your-Reduce-Cart-Abandonment
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This was originally posted on ewebmarketing.com.au. One of the key aspects of online success is thriving where your competition fails. In a time-poor society where transactions are made on a second-to-second basis, one of the common areas businesses lets their customers down is in the checkout process. Listrak, an ecommerce email marketing platform, reports that […]

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Google Analytics
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This was originally posted ewebmarking.com.au. Every website will soon need to update their classic Google Analytics to Google’s Universal Analytics. The new tracking properties, which were released as a trial in October 2012, are now available to all accounts and is set to improve the way website managers track and analyse user metrics. What is […]

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Audience
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This was originally posted on ewebmarketing.com.au. “Use what your mama gave you.” You know the saying. Make the most of what you have. And that’s exactly what Facebook Lookalike Audiences are all about. Launched in 2012, Facebook have recently started rolling out the feature that allows you to create custom audiences based on your brands […]

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Pen
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This was originally posted on ewebmarketing.com.au. Website content is a common afterthought for many website launches. It is not uncommon for website launches to focus on design and functionality, with Lorem Ipsum text filling in the space for copy until just before a site goes live. Design and functionality are important, but what about the […]

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sir-tbl-sydney
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  The man knighted by the Queen and recognised as the inventor of the World Wide Web visited Sydney Town Hall this evening to speak and debate issues relating to how the web has revolutionised the everyday life of citizens today. Tim BL only had 20 jam packed minutes to go over his invention, which […]

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